Duties & Responsibilities
-
Lead the development and execution of multi-channel content strategies aligned with brand objectives.
-
Manage a team of writers, designers, and videographers to produce high-quality content.
-
Oversee editorial calendars and ensure timely delivery of campaigns.
-
Collaborate with marketing, SEO, and product teams to ensure content drives engagement and conversions.
-
Monitor performance metrics and adjust content plans based on analytics and audience feedback.
-
Maintain brand consistency in tone, style, and messaging across all platforms.
-
Review and approve content drafts to ensure clarity, originality, and relevance.
-
Source and manage external content contributors when needed.
-
Research industry trends to inspire new content ideas and formats.
-
Optimize content for SEO and social sharing best practices.
-
Coordinate internal workshops to train teams on content standards and storytelling.
Job Profile
-
Bachelor’s degree in Communications, Marketing, Journalism, or related field.
-
5+ years of experience in content creation, editorial management, or digital marketing.
-
Strong leadership, project management, and storytelling skills.
-
Proficient in CMS platforms, analytics tools, and content planning software.
-
Ability to handle multiple projects in a fast-paced, deadline-driven environment.