Duties & Responsibilities
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Write compelling copy for advertising campaigns across print, digital, and social media platforms.
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Collaborate closely with graphic designers, marketers, and brand strategists to create cohesive campaigns.
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Develop slogans, taglines, and product messaging that align with brand identity.
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Adapt tone and style according to target audience, campaign objectives, and media format.
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Research industry trends, competitors, and customer insights to enhance creative direction.
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Edit and proofread content to ensure clarity, originality, and consistency.
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Participate in brainstorming sessions and pitch innovative content ideas.
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Ensure all copy meets legal, regulatory, and ethical standards in advertising.
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Maintain project timelines and deliverables in fast-paced environments.
Job Profile
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Bachelor’s degree in Advertising, Journalism, Communications, or a related field.
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2–3 years of experience in creative writing within an ad agency or marketing team.
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Strong storytelling, conceptual thinking, and branding skills.
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Familiarity with advertising platforms, content trends, and consumer psychology.
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Ability to work under tight deadlines with a high level of attention to detail.