Duties & Responsibilities
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Conduct detailed research to analyze market trends, customer behavior, and competitive positioning.
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Design and execute surveys, focus groups, and interviews to gather primary data.
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Interpret research findings to provide actionable insights to clients and stakeholders.
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Collaborate with marketing, product, and strategy teams to guide business decisions.
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Evaluate and recommend tools and methodologies for efficient data collection and analysis.
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Prepare comprehensive reports and presentations with visual data representation.
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Stay updated with industry developments and emerging market trends.
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Manage multiple research projects while maintaining quality and deadlines.
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Advise clients on product positioning, target markets, and customer preferences.
Job Profile
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Bachelor’s or Master’s degree in Marketing, Business, Statistics, or a related field.
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3–5 years of hands-on experience in market research or consultancy.
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Proficiency in data analysis tools such as SPSS, Excel, and Tableau.
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Strong analytical mindset with excellent written and verbal communication skills.
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Ability to simplify complex data into easy-to-understand business insights.
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Proven track record of delivering client-focused solutions in a fast-paced environment.